Management of Electronic Media IE 4e

Alan B. Albarran

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Opis

MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

Data wydania: 2010

ISBN: 978-0-495-57137-7, 9780495571377

Język: angielski

Wydawnictwo: TEP - Thompson Educational Publishing

Autor

Alan B. Albarran Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two sc...