Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.
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Alan B. Albarran
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/o-479503/n/management-of-electronic-media-ie-4e)
Management of Electronic Media IE 4e
Alan B. Albarran
MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition takes a broad perspective approach, providing students the most accurate and current information on the management techniques and str...
/o-495037/n/media-economy)
Media Economy
Alan B. Albarran
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. It inclu...
