Business Models for Sustainable Telecoms Growth

This is a practical 'how to guide' to facilitating telecommunications growth in developing countries. The authors draw upon their considerable 'hands on' experiences of working in successful telecommunications companies to show you how to address the challenges of creating, facilitating and maintaining sustainable telecommunications growth in developing countries. Focusing on underdeveloped and developing countries, the authors present a snapshot of these countries through real life case studies. They provide business models that will enable you and your business to successfully penetrate the telecommunications market in developing countries. This book presents innovative and sustainable business models to address telecommunications adoption in developing countries. It identifies the inherent drivers and barriers to the mass-market adoption of mobile services in developing economies. It is based on the authors' extensive experience, including real-world case studies and interviews with Ericsson CEOs. This book has to be read if you are a key decision maker/professional/application developer in IT (Microsoft, Accenture, IBM etc.), Telecoms (Ericsson, Nokia, Vodafone, AT&T) and Media (Disney, AOL etc.) industries. Analysts, consultants, financial services, journalists, advanced students in EE and telecoms will also find this an enlightening read.