T. Cram

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Customers that Count
Customers that Count
T. Cram

'A wonderfully fresh look at CRM. Customers that Count starts with the theses that the nature of human relationship provides a model for creating business loyalty, then reviews important rules of frie...

Smarter Pricing
Smarter Pricing
T. Cram

From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the pro...

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