Rethinking Cultural Policy

Rethinking Cultural Policy addresses issues concerning culture, economy and power in the age of new-liberal globalization. It examines how public cultural policies have been rationalized in the past and how they are being rethought. Arguing that the study of culture and policy should not be confined to prevailing governmental agendas, the book offers a distinctive and independent analysis of cultural policy. The book examines a wide range of issues in cultural policy and blends a close reading of key theories with case studies. Topics covered include: Branding culture and exploitationThe state, market and civil societyHow visitor attractions such as London's Millennium Dome are used for national aggrandizement and corporate business purposesCultural development, diversity and ecological tourism in poorer parts of the worldThis is the ideal introduction to contemporary cultural policy for undergraduate students in culture and media studies, sociology of culture, politics, arts administration and cultural management courses, as well as postgraduates and researchers.Student friendly|Case examples within an international context.|Jim McGuigan has a very strong track record and excellent reputation as a previous author in this field.