/o-603161/n/raymond-loewy)
While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way.
Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy’s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.
Philippe Trétiak is an architect, writer, and international reporter for Elle Magazine. He is the author of Traité de l’agitation solitaire (Grasset, 1998), L’Amérique de Warhol, and Cartier, both by Assouline.
Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy’s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.
Philippe Trétiak is an architect, writer, and international reporter for Elle Magazine. He is the author of Traité de l’agitation solitaire (Grasset, 1998), L’Amérique de Warhol, and Cartier, both by Assouline.
