Profit Power Economics

Profit Power Economics is the first comprehensive manual of competitive strategy and value-investing for the economic realities of the 21st century, an age in which information costs are getting close to zero and everyone is connected. This book offers a new economic paradigm for our age-and the tools to make the most of it. Readers learn to apply these rules step-by-step to navigate today's new challenges: to choose among vastly expanded investment opportunities; exploit unprecedented freedom to structure and manage modern global enterprises; win in new 3-dimensional corporate competition; and tailor strategies to new powerlaw market dynamics. Profit Power Economics includes lively lessons from the author's experience and examples from other successful investors and enterprises-all in the context of cutting-edge economics. Visionary strategist, experienced corporate executive, banker, and economist Mia de Kuijper takes readers from first principles to practical applications. She offers new ideas and concepts, illustrated with lively lessons from her own experience and from other successful investors and organizations. Profit Power Economics gives readers a clear grasp of the underlying forces that are reshaping our world as well as a step-by-step approach to build (or find) exceptionally high-return enterprises and to navigate new-age market dynamics. She declares that it is high time that we update our ideas about competition, business models, market dynamics and risks, even about the nature of winning itself. The emergence of perfect information-fast-moving, very cheap, universally available information and unlimited connectivity-is transforming our fundamentals so dramatically that this is grounds for doubting many of the most familiar principles of mainstream economics. Corporate leaders, political leaders, entrepreneurs, investors, strategists, not-for-profit organizations, marketers, and students of modern economics will find an invaluable resource in Profit Power Economics.First comprehensive manual on corporate strategy in 30 years, and the first to provide an updated framework that takes into account the idea of perfect information.Author has vast experience both as a Harvard educated economist and an executive at top-rated global corporations such as PepsiCo, Royal Dutch Shell, and AT&T. She also has experience as a Wall-Street executive at Bear Stearns and Morgan Stanley, and is now an entrepreneur and a consultant.