New Design is an eye-opening collection of innovative graphic design from the world's major design centers. This inspiring series explores firsthand the unique design challenges and the cultural and social factors that are shaping design now.' 'Through the work of 27 leading contemporary firms, New Design: Amsterdam explores the dynamic graphic art scene of a city whose rich culture has produced a unique creative climate. Amsterdam boasts one of the highest densities of designers of any city in Europe, and its revolutionary graphic style has become a gold standard throughout the world. Featuring advertising, web design, posters, book covers, and logos, New Design: Amsterdam is a remarkable, varied collection of graphic design's defining influences in the new century