Introduction to Research Methods and Data Analysis

Introduction to Research Methods and Data Analysis in Psychology 2e presents quantitative and qualitative research methods and the most widely used techniques for collecting and analysing data. It provides clear and accessible coverage to equip the reader with an understanding of the research process and the practical skills they need to collect and analyse data. This second edition has been thoroughly revised and updated to include a number of new chapters and additional topics such as e-research, mixed methods, and R (a statistical software package). Detailed information is provided on experimental design and statistical analysis by hand and using SPSS v. 16.0. Expanded coverage of a range of areas including literature reviewing, the statistical techniques of ANOVA and MANOVA, and psychometrics is also provided. The text assumes that the reader has no previous knowledge of research methods or psychology and is therefore essential reading for undergraduate psychology students plus highly recommended for students on other social and health science courses.