A groundbreaking approach to developing the attitude of a winner-one that incorporates resilience, energy, innovation, and hope company-wide For more than 30 years, Price Pritchett has shaped management perspectives around the globe. Hard Optimism is the most in-depth, comprehensive overview of his methodology, examining how the thoughts, feelings, and attitudes of an organization and its people determine both day-to-day performance and future growth. Pritchett gives you a disciplined way to think, act, and support a culture that promotes the ability to seize opportunities, rather than seeing only obstacles. Hard Optimism offers 12 practices to develop this discipline and strengthen any company against its competition; generate better relationships with suppliers, customers, and partners; and create a high-performing organization. HARD OPTIMISM HELPS EVERY ORGANIZATION: STRENGTHEN its position against the competition GENERATE better relationships with suppliers CREATE more powerful connections with customers and partners ESTABLISH high performance that meets uncertainty, opportunity, and change