Entrepreneurship 4e

For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success. Hallmark Features Two-part format-provides a unique structure for the text.Covers basic entrepreneurial concepts and the step-by-step process of writing a thorough business plan. Functions as both a core text and a how-to manual. Three complete business plans-appear in the text. Encourage students to evaluate business strategies for feasibility and think critically about their own entrepreneurial ideas. Highlight companies that are interesting and appealing, including a recording company, a vodka bar and nightclub, and a shoe retailer. Authentic cases-illustrate situations faced by other entrepreneurs.Provide an opportunity to learn from others' circumstances.Motivate readers to think about their own entrepreneurial ideas and tendencies. Highlight real business opportunities such as low-carb food, space tourism, online auto sales, the beverage industry etc. Student CD-ROM-accompanies the text.Simplifies the task of business plan writing by offering a template that matches the format outlined in the text. Offers compatibility with software programs produced by Microsoft and Corel.