Don't Think Pink What Really Makes Women Buy

DonĹźt Think Pink will help marketers see their brands through a womanĹźs eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyersDonĹźt Think Pink reveals:How generational history, culture, life stages, and daily realities influence a womanĹźs buying mindHow the manner in which women buy is more critical than whatĹźs being soldHow listening to women earlier and more often leads to more powerful strategiesHow to best use the Internet and other technology both in market research and during the buying processHow to map the way to a bigger slice of the awesome purchasing power of women