Książki
/o-413516/n/services-marketing)
6 wydań
Services Marketing
Wirtz Jochen, Lovelock Christopher, Valerie Zeithaml, Valerie Zeithaml ...
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an org...
