W. Arens

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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising
W. Arens

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors?...

Essentials of Contemporary Advertising 2e
Essentials of Contemporary Advertising 2e
W. Arens

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors'...

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