Russell W. Belk
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Książki
/o-22452/n/collecting-in-a-consumer-society)
/o-429717/n/handbook-of-qualitative-research-methods-in-marketing)
Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin w...
