P. Johnson

Effectively protect your brand from ambush marketing Ambush Marketing includes an analysis of the law relating to ambush marketing. It provides guidance for those involved with major sporting events a...

This narrative account, from the earliest cave paintings up to the present day, has new things to say about almost every period of art. Taking account of changing scholarship and shifting opinions, Pa...

These 120 articles have been carefully selected to capture the current methodological variations in business and management research and to highlight the important philosophical assumptions that under...

This new edition focuses on the diverse oak forests of the United States. The authors present principles on how to understand and manage oak forests to meet different objectives. These concepts are ba...

Student-friendly in style and international in scope and relevance, this book provides an accessible introduction to the economics of small business for those with little knowledge of economics. Econo...