Johny Johansson

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Global Marketing 3e
2 wydania
Global Marketing 3e
S. Hollensen, Johny Johansson

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop t...

Global Marketing Foreign Entry Local Marketing & Global Mana
Global Marketing Foreign Entry Local Marketing & Global Mana
Johny Johansson

Johanssonżs Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seek...

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