Christian Grönroos
Autor
Zostań fanem autora:
Książki
/o-419818/n/in-search-of-a-new-logic-for-marketing)
2 wydania
In Search of a New Logic for Marketing
Christian Grönroos
Features nine previously published journal articles written by Christian Gronroos since 1979.
/o-438169/n/service-management-marketing)
Service Management & Marketing
Christian Grönroos
"Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their...
