\"Polskie Wydawnictwo Ekonomiczne oddaje do rąk Czytelnika znakomity podręcznik europejski z dziedziny marketingu, napisany przez guru współczesnego marketingu Philipa Kotlera we współpracy z uznanymi...
The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.Part 1Extending Marketing 51418. Creating Competitive Advantage 51419. The ...
This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic...