David Allen Aaker jest amerykańskim teoretykiem organizacji, konsultantem i profesorem emerytowanym na University of California, Berkeley's Haas School of Business, specjalizującym się w marketingu ze szczególnym naciskiem na strategię marki.
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Książki
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Brand Leadership
David Allen Aaker, Erich Joachimsthaler
Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'.
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Developing Business Strategies
David Allen Aaker
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." —Robert L. ...
/a39b7b1857709bdfb354efb4c8395f10/n/strategic-market-management)
Strategic Market Management
David Allen Aaker
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L...
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Strategic Market Management, European Edition
David Allen Aaker, Dr Damien McLoughlin
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It ...
