Writing for the Internet

This is a practical guide for those wishing to write copy for websites, as well as for those who commission others to do it for them. Set in two parts, the first gives learning objectives based on key ideas, techniques, and resources, and the second summarizes these objectives, explains technical terms, and gives pointers to useful sites and references.;The book is part of the "Get Ahead In" series, which is aimed at facilitating effective communication across a range of real-life situation by providing provides up-to-date practical guidance, tips, and the language tools to enhance writing and speaking skills.