What Is Graphic Design is an essential reference book for design students and would be designers. Laying the foundations and professional guidelines for best practice when designing for the web, this book address all the key issues of web design, from the role of graphic design basics such as typography and layout to web-specific elements including interface consistency, site structure, browsers, database-driven content and the crucial issue of 'stickiness'. Web design in practice is illustrated through the work of carefully selected practitioners. There is both a useful glossary and comprehensive bibliography.