What a Great Idea 2.0

It has sold more than 200,000 copies since 1992—and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creative—and he knows how to make it possible. That’s why the Harvard Business School released a case study on him. Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve difficulties in the workplace, and overcome bureaucratic language and “killer phrases” that stifle innovation. The good news is that this great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home, and much more.