Website Visibility

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Key Features: written by a well-respected academic and practitioner in the field of search engines; provides practical and real-world guidance for real-world situations; based on actual research in the field, which is often used to confirm or refute beliefs in the industry. Readership: Students, academics and practitioners who are motivated to improve the ranking of a website on search engine result pages. It could be used as a research resource, a course textbook, a how-to guide and an authority to guide decision-making on website design. Contents: The trilogy: users, webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.