This book provides practical, research-based advice on how to conduct high-quality stated choice studies. It covers every aspect of the topic, from planning and writing the survey, to analyzing results, to evaluating quality. Chapters by highly-regarded academics and professionals are provided on rarely-discussed topics such as 'supporting questions??? and experimental design, as well as state-of-the-art multinomial choice modelling, attribute processing, the role of information, and lessons learned from the field of experimental economics.