Through a unique problem-solving approach that enables non-math majors to see math at work in the contemporary world, this highly accessible text helps students develop techniques and methods that will be invaluable to them throughout their lives and careers. Special examples are presented in a two-column format with the easy-to-remember instructions, RSTUV (Read, Select, Think of a plan, Use the techniques, and Verify). More than 500 examples and 4100 carefully developed exercises cover a wide range of topics and provide both instructor and student with flexibility in choosing computational, drill, or conceptual problems. Real-world applications motivate students and hold their interest.