Everyone knows someone they would describe as charismatic . They always make a strong and lasting first impression, have an air of confidence and a true presence. They build good rapport with people, make an impact and are remembered. How do they do this? Is there something they know or do differently to the rest of us? What makes them this way? People aren't born with charisma, it is a learned skill. The Charisma Effect helps you to develop your interpersonal skills so you too can make an impact immediately. Drawing lessons from a successful and long-running two-day personal development programme, this is a tried, tested and trusted formula that reveals everything you need to be charismatic.