Sustainability Strategies

Managers will be able to prioritize eco-investments based on solid management principles, and align the environmental and the generic strategy of the company. Written by a leading expert based at the world renowned INSEAD business school, the book combines both academic and practitioner viewpoints.Green issues are increasingly an important part of any company strategy, but many ideas are not practical or profitable. This book addresses these issues. This book is opportune for the practice of environmental management. It connects the variables implicated in the formation and implementation of environmental strategies in firms. Managers will be able to prioritize eco-investments based on solid management principles, and align the environmental and the generic strategy of the company.