Sport Public Relations

Useful as a textbook for students studying sport communications and public relations, this text also serves as a reference for sport public relations, media relations, and communications personnel. It outlines the basics of public relations, including the differences between public relations and marketing, and focuses on the importance of public relations in sport, including issues related to reputation management, campaign planning and media relations. It discusses the legal and ethical issues sport PR professionals may encounter, and also presents actual examples in which sport communication work was used for specific purposes to demonstrate how the field of sport PR has developed and its importance to effective sport management.