Social Psychology

Focusing on research methodology and scientific thinking, Jonathan Brown's Introduction to Social Psychology is a new text that helps students understand the experimental nature of Social Psychology. The text's systematic and rigorous approach is presented in an engaging writing style. Through coverage of many prominent classic and contemporary studies, Brown shows how Social Psychology principles are not always common sense and are often counter-intuitive.Brown presents an appropriate balance between classic and contemporary studies which provide students an accurate historical foundation as well as a connection to their own lives. A clear distinction between key studies, concepts, and background information help students to have a better understanding of Social Psychology. Historical sections in each chapter provide context and perspective for contemporary research. A clean, box-less design eliminates distractions for students.