Retail Management 10e

For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice. For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice. "How do you make retail management really come alive for your students?"NEW Chapter Opening Vignettes are all updated and highlight titans of retailing. For example: Chapter 1 - Wal-Mart; Chapter 3 - Limited Brands; Chapter 5 - Ikea; Chapter 13 - Starbucks; Chapter 14 - Gap Inc; Chapter 18 - Target; Chapter 20 - Home DepotBenefit: Each chapter begins with a vignette about a current retailer that students can relate to. NEW Cases! 30 shorter cases, as well as 8 comprehensive cases. Every case is based on real companies and real situations. Among the popular companies featured in the cases are Abercrombie's Ruehl No. 925, Albertson's, Amazon.com, Bed Bath & Beyond, Ben & Jerry's, eBay, Home Depot, Limited Brands, Neiman Marcus, Netflix, Sony, Starbucks, Stop & Shop, Subway, and Trader Joe's.Benefit: Learning by doing is an integral part of the classroom experience. Other Points of Differentiation:"Are you covering ethics in retailing? Shouldn't your textbook?"Every chapter features an "Ethics in Retailing" box. Updated to include the following: "McDonald's Introduces a More Well-Rounded Menu," "Blockbuster Removes (?) Late Fees," "Selling to the Poor Can Be Good - for the Consumer and for Business," "Home Depot Is Now Green," and "Is 'Free' Really Free?"Benefit: Provides students with opportunities for in-depth thinking about the ethical consequences of their decisions and actions. "Is it of value for your students to get an appreciation of global retailing?"Every chapter features a "Retailing Around the World" box. Updated to include the following: "Upscale Retail Slowly Enters China," "How Popular Are Convenience Stores Outside the United States?," "Understanding Eastern European Shoppers," "Times Square in Hong Kong," and "J.C. Penney's New Japanese-Inspired Inventory System.""Would you like your students to see how selling applies to their career"Every chapter features a"Careers in Retailing" box. The National Retail Federation has graciously permitted us to reprint material from the career section of its Web site throughout our book. This material encompasses the broad range of career opportunities available in retailing."Is it important that your text integrates current coverage on the impact of "new media?"Every chapter features a "Technology in Retailing" box. Updated to include the following: "PayPass Comes to Retailing," "Power Sellers on eBay," "Hyperactive Bob: Predictive Technology Comes to Fast Food," "Sportsman's Warehouse: Optimizing Logistics," and "Casual Male's In-Stock Guarantee.""Do you want your students to be able to use the web to learn more about the subject as well as assess their learning?" Enhanced comprehensive Web Site (www.prenhall.com/bermanevans) with faculty and study components: For Students: Careers in retailing, real-world career examples, chapter overviews, chapter objectives, key chapter terms and online glossary, retail mathematics questions, computer exercises, text-related links, and retail resources on the Web. Computer-Based Exercises in Retailing All 16 exercises are designed to be handed in for class assignments or for the instructor's use. They are balanced in terms of subject and level.Linked to major concepts discussed throughout Retail Management: A Strategic Approach, Tenth Edition. For example, text page references are provided for each of the computer-based exercises. A "learn by doing" strategy is used. Students can alter store image characteristics, questionnaire responses, markups, store service levels, operating expenses, square footage, travel time, net profit ratios, asset turnover ratios, financial ratios, purchase commitments, advertising budgets, and other factors, and see the effect on sales, profits, store positioning, trading area size, cash flow, and so on. Strategic Planning Exercises in Retailing-Students develop a strategic plan for one of more of eight retailers: a ladies clothing shop, an Italian restaurant, a camera dealer, an appliance chain, an appliance repair business, a traditional department store, a local jeweler, and a small supermarket. Elements of the plan include situation analysis, SWOT analysis, objectives, target market choice, retail strategy (4Ps), tactics and control.