Appealing both to students on introductory courses for quantitative methods and MBA and post-experience students, this respected text provides an accessible, practical introduction to an area that students often find difficult. Concentrating on helping students to understand the relevance of quantitative methods of analysis to managers' decision-making, it focuses on the development of appropriate skills and understanding of how the techniques fit into the wider management process. Student-friendly, non-theoretical approach that requires only a limited level of ability in maths.Uses real-life case studies (from a diverse range of companies including ICI and the NHS), which bring the techniques introduced in the text to life.Focuses on both private and public sector management. The material is made easy to understand and assimilate through the use of fully worked examples at the end of each chapter, which illustrate in detail how the techniques explained in the chapter can contribute to management decision making.Real-life material from Financial Times or Cap Gemini included in every chapter.Additional Support MaterialInstructor's manual with solutions to the exercises in the text. Companion website where students can download additional exercises and lecturer's can obtain password protected resources.