Public Speaking 6e

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world. TECHNOLOGY ADVANTAGE- The "Speaker's Homepage," found both in the text as well as on the text's Companion Website, offers students hands-on tips, and Internet links to find and effectively use Internet material that relates to the chapter concepts and helps them enhance their speechwriting skills. An extensive range of technology-based supplements , including VideoWorkshop for Public Speaking Version 2.0, and a robust Companion Website (www.ablongman.com/beebe). The latest research techniques for using the Internet during speech preparation and research, including an emphasis on the importance of evaluating Web sites for accuracy and helpfulness. Tips and principles for using PowerPoint and new technology ( Ch. 14) effectively and appropriately. MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students. (See Valuepack listings for package ISBNs.) Introduces students to ethical issues including the tradition of free speech in a democratic society, plagiarism, honesty in communication, the legitimate use of evidence and reasoning, and the need for tolerance. Contains a full chapter on ethics, integrated coverage throughout the text, and end-of-chapter "Ethical Questions." Focuses discussions on cultural diversity, illustrating how audiences of different cultural backgrounds interpret messages differently, and how the speaker can overcome these differences. Provides classic and contemporary speaking examples, including student speeches; news items relating to politics, science, and the arts; excerpts from great speeches; and new speeches in the appendix. Emphasizes a refined and updated discussion of the goals of persuasive speaking to help students better master persuasive strategies. This discussion includes information about persuading a target audience and material on how to motivate speakers to respond to a persuasive message. Includes a summary at the end of each chapter, which is divided into two categories: "Considering Your Audience" and "Considering Audience Diversity," and summarizes chapter content for these two significant areas. Provides a section on receiver apprehension and critical listening skills to help students understand how they may have apprehension as a listener and how to overcome it. Also included is an extensive section about how to become a critical listener (Ch. 4).