Packaging Prototypes 3 Thinking Green

Packaging today is a potent visual symbol of our 'throw-away' culture; a culture which likes its fresh fruit shrink-wrapped and every product presented in a shiny new package. Towering landfill sites, decimated forests and the ever present hole in the ozone layer, all attest to the destructive effects of the modern world's insatiable consumerist appetites. Our attitudes to packaging need to change, and to aid this process, it must be the responsibility of the designer to recognise, through a systemic approach, environmental issues at the very inception of the design idea. This groundbreaking resource book explains the systems by which improvements can be made in the pre-production, manufacture and distribution of a packaging product -- illustrating the results of these improvements with a collection of superb packs, the quality and efficiency of which are enough to encourage any design professional or student to start 'thinking green'.