The New Design series celebrates some of the finest graphic design talents each featured city has to offer. This city-by-city tour is the insider's guide to dozens of design firms that are making an impact on the industry. Selected by designers for designers, the work in these pages reveals what makes graphic design tick in the city of London. Fresh, new, and filled with vitality, this is a valuable collection for all design enthusiasts, from advertising and media afficionados, to artists, educators, students, and all those with a strong interest in contemporary design.