Marketing Automation

A practical and comprehensive approach to applying marketing solutions Empowering marketers to plan and execute marketing promotions is the goal of marketing automation and the key behind fully leveraging marketing resources to increase profits. Pragmatic Marketing Automation expertly covers the components of marketing automation, their application, and how they can help marketers to effect more -- and more targeted -- campaigns, increasing value to customers as well as to the business. Jeff LeSueur has been directly involved with most aspects of the SAS Marketing Automation product suite since he joined SAS Institute in 2000. His combination of product-related experience and prior database marketing experience enables him to demonstrate the practical use and impact of marketing automation for marketers.