Market-Led Strategic Change

This is a marvellous, thought-provoking book on how to cultivate and implement a customer-focused strategy within a company.it is a book that should be on the shelf of every person seriously concerned with market strategy.' Professor Bruce H. Clark, Northeastern University 'Refreshing in its candor, stimulating in its arguments, practical in its applicability, Professor Piercy is to be congratulated. Buy it!' Professor James M. Hulbert, R. C. Kopf Professor Emeritus, Columbia Business School, and Visiting Professor, Guanghua School of Management, Peking University 'It is creative, original, punchy, practical, challenging, thought-provoking, actionable, and a very enjoyable read to boot. I shall definitely be recommending it to as many people as possible. It will make an enormous contribution to marketing practice.