Managing Global Enterprise

For undergraduate and postgraduate courses in managing the global enterprise, international management, international business strategy, globalisation and international management in departments of business. This exciting new book examines the management of the new global enterprise. It aims to help managers with decisions associated with making their company into a global player and focuses specifically on integrating other aspects of the global enterprise such as marketing, organisational design, technology and operations Looks at the role of IT in globalisation and the new global competitive environment to give students an understanding of the new global competition. Shows how to develop global competencies to enable companies to build competitive advantage. Includes the development of a scorecard for the global company so it can assess its performance in the global enterprise. Looks at the role of headquarters and other coordinating mechanisms, providing guidance on organisation for global operations. Looks at developing global products and shows how to avoid the pitfalls of the 'single world market' philosophy. Chapters contain case studies to clearly illustrate for students the practical realities of points made.