Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness and discusses reasons for internationalization, approaches to market analysis and market knowledge acquisition, and domestic and foreign interfirm relations. This essential guide will help you understand new international economic and business trends and how your firm can financially benefit from building new and prosperous relationships.
This book makes its strongest contribution to literature on development by suggesting development principles specific to Ghana and African countries with similar cultural and historical backgrounds. . . . Anyone dealing with economic development in the less affluent world will find this a useful book. Those working in Sub-Sahrahan Africa will find it especially enriching.