International Business

For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book. For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book. How do you currently support your discussion on the controversial issues related to globalization? How do you help students understand the critical importance of strategic thinking in the international business environment? · New Chapter on Globalization and Society (Ch.5) This completely new chapter raises the bar on globalization coverage. o Provides your students with a comprehensive, current view of globalization. · New Chapter on Strategy in International Business (Ch.11) - This new chapter emphasizes for students the importance of critical thinking about strategic issues in International Business. o Authoritatively supports the important discussion on strategy in IB. What are some of the latest International Business research trends that you cover in your course? Where do you pull that material from? · Completely Updated Research - The text has been thoroughly updated to reflect the latest knowledge of international business. Most notably, this edition includes the following changes. For a comprehensive list of all major changes, please refer to pp. xxi - xxii in the preface. o Students learn from the most current text on the market. How difficult is it to find current cases that relate well to the material in the book? Would it be helpful for students if cases were clearly related? · 18 New Author Written Cases - An enduring strength of this text is its panoramic, in-depth case profiles of cutting-edge issues in international business. This edition introduces 18 new cases and updates and revises the remaining 22. All cases are unique, written by the authors, and set the standard for integration of theory and practice in an international business textbook on (1) Level of Analysis, (2) Scope of Geographic Coverage and (3) Scope of Company Coverage. Please see pages xxi-xxiv for a complete list of cases.o Allows the Instructor to easily assign strong, current, and relevant cases that will enable students to put their analysis skills to practice directly after learning the material. OTHER KEY POINTS OF DISTINCTION How do you engage your students class discussions? How do you engage students to critically think about the future of international business? · NEW Point-Counterpoint - We use a point-counterpoint style to highlight the diversity of perspective that managers use to make sense of vital issues in international business. The give and take between two sides reinforces this textbook's effort to link theory and practice in ways that will undoubtedly energize class discussion. o Allows students to critically thing about chapter concepts and apply them to a lively debate about vital issues. Does geography matter when making business decisions? · NEW Does Geography Matter? Feature - In appropriate chapters, we have added a discussion on the question geographic factors in international business. Examples of geographic variables discussed are country location, location of population and population segments within countries, size of countries, natural resources and barriers, climate, and country size. E.g. Labor Costs and Location Decisions p. 385, Don't Fool with Mother Nature p. 429 and Is Necessity the Mother of Invention? p. 582.o Highlights for students the importance of considering geography in making business decisions. How do you measure the quality of international business videos? What videos are you using in your classroom presentation? · NEW Video Package -The authors, in collaboration with Prentice Hall, are committed to providing you with the most up-to-date, exciting, new video library. Not only are these videos tied to the most pertinent topics in international business, they also include footage from ABC News as well as film customized to ideas discussed in the text.o Provides instructors with current materials to support their lively classroom presentation.