Innovation & Entrepreneurship Practice & Principles

There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards.In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study of a major, but hitherto neglected area, crucial for today's world.Practical and illuminating Written by one of the world's leading management gurusIncludes a new preface which relates the book to managers in the '90s.