Fearless Negotiating

Never fear another negotiation! Powerhouse entertainment lawyer and negotiating guru Michael Donaldson has distilled a lifetime of negotiating success into a simple, straightforward plan to get you what you want, when you want it-without the angst. If you've ever been uncertain before a negotiation, felt beaten up after, or thought you could have and should have negotiated better, Fearless Negotiating shows you, step by step, how to erase your fears and preconceptions and tap into the master negotiator that lives within you. This short and compelling guide is an essential companion to achieving more rewarding, meaningful, and mutually satisfying business and personal relationships and outcomes. Donaldson introduces his remarkably effective Wish-Want-Walk Method, which has been successfully presented in seminars around the world: WISH-set a goal for the negotiation WANT-know where the market is most likely to push the results WALK-draw the line that you will not cross 'Wish, Want, Walk' will be your guide, telling you when to start the bidding, when to quit while you're ahead, and when to cut your losses. Establishing these three points beforehand will make you more comfortable at the negotiating table, reduce your stress, and even help you predict the likely outcome. Donaldson also shows you how to make the most of your time between creating your Wish-Want-Walk plan and when you go into the negotiating session. He helps you get in touch with your inner, natural-born negotiator, making it easier to make opening offers, bargain with confidence, and seal the deal you want. Donaldson teaches master negotiating classes and seminars for corporations and universities across the world; his clients have included Mitsubishi; Fox Studios; MWH Global, Inc.; MD Wired; Los Angeles County; City of Kansas City, Kansas; and universities from UCLA to the Binger Film Institute in Amsterdam As a prominent entertainment lawyer, Donaldson has negotiated for numerous television/film stars, including Doris Roberts ('Everybody Loves Raymond'), Betty White ('Golden Girls'), and Ed Begley Jr. (A Mighty Wind) Concise, informative, and a fun read, this book takes the anxiety out of every negotiation process and helps readers break the process down into manageable steps