Entrepreneurship

Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives. * Coverage of hot topics such as social entrepreneurship, creativity, innovation, and risk management, within broader coverage of core areas such as the properties of entrepreneurship, managing enterprise and creating value * A consistent pedagogical framework built around clear chapter learning objectives, including such features as "Entrepreneurship in Action" and "When Things Go Wrong" boxes * Preview and closing cases in every chapter to show students real world issues, while longer integrative cases draw on the global expertise of academics from institutions such as Tilburg University, the University of Sheffield, Stellenbosch University, and Manchester Metropolitan University Business School