Effective Strategic Planning For Competitive Advantage

Effective Strategic planning is one of the most important steps a company needs to take in order to have a competitive advantage in today's marketplace. Effective Strategic Planning for Competitive Advantage: Ten Steps for Technical Professionals presents the reader with a ten-step model that represents a comprehensive effective approach to strategic planning.This step-by-step guide:Describes the concepts of competition and competitive advantage Explains the ins and outs of writing a strategic plan and the importance of executing the plan Provides simulation cases for discussion