Contemporary Visual Merchandising and Environmental Design 4

For courses in Visual Merchandising or Display. Contemporary Visual Merchandising and Environmental Design, 4th Edition examines every aspect of visual merchandisingsfrom point-of-purchase display to signagesand has become the trusted resource for students and professionals. Rich with photographs and illustrations, the text discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every student copy. New to the Edition New! Chapter 14, Display Windows as Settings for sConsumer Theaterssappears in this edition.s Contributed by Amy Meadows, Manager of Visual Marketing, Marshall Fields.s Introduces a practical approach to designing display windows that is authored by an industry professional. New! Chapter 17, Promotionss Other Components: Advertising, Special Events, and Publicitysappears in this edition.s Shows the connection between visual merchandising and other marketing efforts.s Examines the role of advertising, special events and publicity in the success of various retail operations. New! A new DVDsaccompanies each text.s Explores the field of visual merchandising and provides students with illustrations of the industry. New! A wealth of new photographssappear in this edition.s Reflect the work of todayss visual merchandisers and show contemporary techniques used by industry professionals. Hallmark Features Focuses on every aspect of visual merchandisingsnot strictly fashion apparel.s Gives students a comprehensive look at all areas of visual merchandising, including: point-of purchase display; graphics in the retail environment; signage; and more! Emphasizes the fundamentals of good designsthroughout the text.s Gives students a solid foundation in the principles of design and the use of color, lighting, props and materials. s Examines facilities design, including exteriors, interiors and fixtures. Examines how to take ideas from concept to completionssee Chapters 2, 15, 16.s Shows how to turn good concepts into effective visual presentations.s Emphasizes the stages and processes involved in visual merchandising. Includes illustrations from retailers of every sizesthroughout this edition.s Gives readers a broad reference and numerous examples that vary in space, scope and size. Incorporates sixteen full-color pagesswhich portray the state of visual merchandising today.s Keeps readers interest by presenting information in a visually exciting way. Offers In the News articles and company Profilessthroughout the text.s Adds relevance to chapter material and demonstrates how retailers have used visual merchandising as part of their business strategy. Offers diverse assignment materialsat the end of each chapter.s Includes terms of the trade, chapter review, discussion questions, case problems, Internet exercises, projects and more!