Concepts in Strategic Management & Business Policy 10e

T. Wheelen
Concepts in Strategic Management & Business Policy 10e
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For undergraduate strategy/strategic management courses.Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.For undergraduate strategy/strategic management courses.Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.Q: Do your students have difficulty synthesizing all of the factors of complex cases analysis?External Factor Analysis (EFAS) Table in Chapter FourThis reduces the external Opportunities and Threats to the 8-10 most important external factors facing management.Internal Factor Analysis (IFAS) Table in Chapter FiveThis reduces the internal Strengths and Weaknesses to the 8-10 most important internal factors facing management.Strategic Factor Analysis Summary (SFAS) Matrix in Chapter SixThis condenses the 16-20 factors generated in the EFAS and IFAS Tables into the 8-10 most important (strategic) factors facing the company. These strategic factors become the basis for generating alternatives and a recommendation for the company This is important to professors because the strategy course is the last course business students take before entering the business world, and professors see this as important information for students to have before they graduate.Q: How do you cover business ethics and social responsibility in your course?Chapter 3- includes the process of stakeholder analysis and the concept of social capital and is a complete chapter
Data wydania: 2005
ISBN: 978-0-13-149461-9, 9780131494619
Język: angielski
Wydawnictwo: Prentice Hall

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