Cognition

The psychology of human memory and cognition is fascinating, dealing with questions and ideas that are inherently interesting, such as how we think, reason, remember, and use language. This text is directed primarily toward undergraduate students at junior and senior level. Using a first person narrative, posing direct questions to the reader, and balancing classic research with cutting edge topics, the author draws in the reader and conveys the excitement of the field.The fourth edition thoroughly covers the foundation areas in cognition. Reflecting the increasing use of new technologies to study memory and cognition, Ashcraft continues to integrate sections on neurosciences withing individual chapter topics. A major section in the introductory chapters provides background and information on neurons and the brain, so even students without formal coursework on the biological bases of congnition will be prepared for the cognitive neuroscience coverage in the text. Other important new developments also examined in the new edition include: false memory research, new research on working memory and individual differences, new strides in online investigations of comprehension and reading, and new challenges to the classic research in heurstics in decision-making.Sections on neurocognition-Integrated within the individual chapter topics.~Shows students how integral the neurosciences are to cognitive science. Background information on neurons and the brain-In chapter 2.~Prepares students-without formal coursework on the biological basis of cognition- for the neurocognitive evidence they will encounter throughout the book. Thoroughly revised and updated throughout-i.e., false memory research; working memory and individual differences; online investigations of comprehension and reading; and new challenges to the classic research on heuristics in decision making.~Offers students current and additional material on important topics and developments central to the field. Over 300 new reference citations since the 2002 edition.~Maintains the text'scutting edge coverage. Accessible writing style.~Draws students into the material so that they can absorb and retain material more easily. Balance of classic research and current topics.~Presents students with a manageable mix of material that encourages them to read and remember material. In-depth coverage of treated topics.~Provides students with thorough coverage of the most important subject areas. Prove It boxes.~Gives students a demonstration project that illustrates the points made. Critical terms highlighted.~Helps students master the terminology. Section Summary.~Enables students to check their understanding and retention of concepts after each major chapter section. Companion Website access at www.prenhall.com/ashcraft.~Provides students with suggested readings and website demonstrations via the Internet.