Cases 10e

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Features and Benefits NEW - Emphasis on the Internet in every chapter; Includes a boxed insert illustrating a related Internet issue. - Supplies students with a major section on the impact of the Internet upon the content discussed in that chapter. NEW - Added section on the Matrix of Change. - Describes a way to compare the impact of a proposed program. NEW - A Global Issue box in every chapter. - Highlights an important topic that relates to the specific content of each chapter. NEW - Updated and revised content in every chapter. - Gives students access to the latest information on the topics discussed. NEW - Updated illustrative examples. - Encourages students to read and clearly understand the texts content on their own. Numerous corporate cases Of real companies at all stages of development. - Gives students a chance to apply concepts, skills, and techniques to real-world corporate situations. A strategic management model Runs through the first ten chapters as a unifying concept. The strategic audit. - Teaches students a way of operationalizing the strategic decision-making process, and serves not only in evaluation and control, but also as a checklist in case analysis. Strategic audit worksheet. - Helps students organize and structure daily case preparation in a brief period of time. A special chapter on corporate governance. - Examines the roles, responsibilities, and interactions of top management and the board of directors. Detailed discussion of social responsibility and managerial ethics. - Outlines their affect on strategic decision-making. Key theory capsules. -Explains the key theories underlying strategic management. Projections for the 21st Century At the end of each chapter. - Forecasts for students what the corporate world will be like in the year 2010