Business of Media

Sociologists Croteau and Hoynes offer a critical analysis of the rapidly changing media industry. They examine the influence that media have on US society, with particular attention paid to the tension between the industry's quest for profits and a democratic society's need for media in the public interest. The revised second edition reflects developments such as recent media mergers and policy shifts; discusses public debate about media ownership and media conglomerates; and explores the continuing integration of the Internet and the impact that changing technologies are having on the media business.