Business & Administrative Communication

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, LockerĹźs text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the studentsĹź careers. Kitty LockerĹźs text also conveys the best possible advice to students through its research base; the authorĹźs reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative CommunicationIncreased real-world presence. In addition to updated Sidebars, new real-world examples of business communication at work are presented in each chapter. |New Chapter Openers. Most of the chapter opening profiles, these feature real-business people that students can relate to discussing real business communication challenges they face in their careers, have been replaced in the new edition. |New ManagerĹźs Hot Seat Videos: Introducing new scenarios relevant to business communication. These videos provide a wonderful jump-start to classroom discussion, as they portray real managers unscripted reacting to actors in the video. Students and professors can then discuss the reaction/behaviors of the manager in each particular situation to weigh the positives and negatives in the way the situation was handled. These videos provide situations on topics and skills such as office ethics, email privacy, negotiaon amidst cultural differences, and teamwork. |Student CD content moved to Web site for easy access. Includes practice exercises, memo, letter, and resume templates, and business communication resources.|Detailed margin notes--these have made Kitty Locker famous! These SIDEBARS cover: Classics, International, Legal/Ethical, Just for Fun, Technology, and On the Job issues. While some favorites have been retained, many new and more current sidebars, particularly as related to the organizing themes, have been added and bring new richness to the book. |Web sites relevant to Business Communication topics, called InSites, appear in each chapter. These examples underscore the role of the Web in business and in business communication and serve to motivate and enrich the student learning experience. |Every new copy of the of Business and Administrative Communication comes with FREE access to the BComm Skill Booster, an internet-based reinforcement system that delivers fun, interactive lessons on a regular basis directly to the subscriberĹźs computer through push technology. Students get bite-sized lessons that reinforce the main themes of the course lectures and reading assignments. These small doses consist of topical overviews, anecdotes, quiz questions and other relevant content to reinforce the daily use of business communication skills in real-time, real-life situations. |A variety of full-sized letters, memos, and reports are presented in the text, and Kitty LockerĹźs handwritten annotations explain communication miscues while offering suggestions for improvement. Paired effective and ineffective communication examples are included so students can pinpoint problematic ways to phrase messages and see examples to help improve their communication skills. |Every time a key concept or principle appears in the text, the student will encounter an in-text cross-referencing system that points them to the first page reference for the idea. This pedagogical tool provides a roadmap to key concepts for the student and enables them to go back to any principle they don't understand with ease.